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NOVA / CLIENT - Connected Retail Mobile Experience concept direction

Industry Concept · Luxury Retail & Fashion

NOVA / CLIENT - Connected Retail Mobile Experience

A working mobile retail concept that carries customer intent from digital discovery into a personalised physical store visit.

DESIGN RATIONALE

Made to create desire.
Structured to create action.

NOVA / CLIENT demonstrates how a retailer can connect customer profiles, saved products, live inventory, fitting-room preparation and store associates in one mobile experience. Customers can explore a personalised edit, reserve pieces, follow an in-store route and message a concierge. The same workflow can connect with a retailer’s POS, ERP, CRM, ecommerce platform and RFID or barcode inventory, making the concept practical for real stores rather than a visual-only prototype.

01

Personal edit

Recommendations shaped by profile, behaviour, saved products and availability.

02

Store recognition

Appointment or loyalty recognition connects the customer to the correct store team.

03

Live inventory

POS, ERP, RFID or barcode feeds confirm size and store availability.

04

Fitting Room 07

Selected pieces, sizes and preferences are prepared before arrival.

05

Associate concierge

Store staff receive client context and respond through a connected service workflow.

06

Flexible fulfilment

Complete checkout in store, ship to home or arrange collection.

OUR APPROACH

Experience sequence

01

Discover

The customer browses a personalised edit and saves items.

02

Prepare

Live inventory confirms availability and the store reserves pieces.

03

Recognise

The client is matched securely at arrival through appointment, loyalty, QR or app check-in.

04

Serve

The associate receives context, prepares the room and responds to live requests.

05

Fulfil

POS and ERP complete payment, delivery, collection and reporting.

COMMON QUESTIONS

What decision-makers
usually ask.

Is this only a visual concept?+

No. The client experience can be implemented as a progressive web app or native mobile app and connected to existing retail systems through APIs.

Does the store need RFID?+

No. RFID enables richer automation, but barcode, QR and staff-assisted workflows can deliver the same core journey at lower cost.

Can it work with our current POS or ERP?+

Yes. Digital Alta can integrate with available APIs, middleware or scheduled data syncs depending on the retailer’s current stack.

Can this work across multiple branches?+

Yes. Inventory, customer profiles, store teams and appointment logic can be scoped by branch and expanded in phases.

LET’S BUILD WHAT’S NEXT

Start with the outcome.

Tell us what needs to change. We’ll help clarify the right digital path.