In a PPC campaign, businesses create ads and select keywords that they want to bid on. When a user searches for one of those keywords, the ad may appear in the search results or on other websites that display ads. The business pays a fee every time someone clicks on the ad.

The cost of a PPC campaign depends on a number of factors, including the competitiveness of the keywords you’re bidding on, the quality of your ad, and the relevance of your website to the keywords. In general, more competitive keywords will cost more, and you may pay a higher cost-per-click (CPC) for poorly-performing ads or websites.

To set up a PPC campaign, you’ll need to choose a search engine or advertising platform to advertise on (such as Google Ads or Bing Ads), create an account, and create your ads. You’ll also need to select the keywords you want to bid on and set a budget for your campaign.

When choosing keywords for your PPC campaign, it’s important to select terms that are relevant to your business and products or services. You should also consider the competitiveness of the keywords and the likelihood that they will result in conversions (sales or leads). It may be helpful to use a keyword research tool to identify potential keywords and get estimates of their search volume and competitiveness.

At Digital Alta, We send a detailed report bi-weekly/Monthly as per the package inclusions, which can help you track the success of your campaign. You can use this data to see which keywords and ads are performing well, identify areas for improvement, and optimize your campaign to get better results. Some common metrics to track include impressions (how many times your ad was shown), clicks, click-through rate (CTR), and conversions.